London; April 17 2008:
Custard PR has been appointed to be the retained strategic PR agency for Photobox, the UK’s largest online photo sharing, storing and printing site. The Custard PR team will be responsible for promoting the company’s core photo proposition and its personalised greeting card service, ‘Greetings by Photobox.
The six-figure media relations retainer account includes creative projects, stunts, events and a digital/social media programme which will begin immediately.
The team of seven, headed up by Custard Managing Director, Stu Campbell and led by Custard's Creative Director, Rupert Walker succeeded the account from incumbent agency More2.
Custard competed in a three way pitch for the account. The team will be tasked with driving uptake of new products and services over the coming months, strengthening the existing brand, and pushing it into new sectors of the media.
Lawrence Merritt, Commercial Director, Photobox said; "We chose to work with Custard PR because the team offers the energy, creativity and drive of a boutique powerhouse combined with the experience and seniority of a larger consultancy. The pitch team's eagerness to work with us and chemistry was spot on."
Rupert Walker, Creative Director, Custard PR said; “Photobox is an incredible brand and we're turning the traditional approach to running a press office on its head. We'll be executing a raft of tactics to make Photobox front of mind with journalists and key bloggers alike."
Stu Campbell, Managing Director, Custard PR continued; "Photobox is another thoroughbred in the Custard PR stable and affirms our credibility within the UK's consumer tech PR arena."
Custard PR was recently acquired by the Loewy Group and is a sister agency to; Rainier PR, Lighthouse PR, BMA Communications and Mantra PR.
About Photobox
Photobox, the United Kingdom’s number one destination for online photo sharing, storing and printing, merged with Photoways, the European pioneer and market leader in April 2006. This created the Photoways Group - Europe’s biggest online photo service with over five million members. The group operates state-of-the-art laboratories in Paris and London, with a combined capacity of over 1 million prints per day. At present the website stores over 1 billion photos.
Photobox was founded in 2000 by Graham Hobson (now Group Chief Technology Officer) and Mark Chapman (UK Managing Director).
About Custard PR
Custard PR is digital tech and lifestyle public relations agency of the Loewy Group; a sister agency to Rainier PR. London-based, Custard specialises in digital media and mobile, personal technology and home entertainment, and gaming. The agency develops and implements creative and hard-hitting communications campaigns targeting business and consumer audiences in the UK, and globally through its international partner network.
For further information contact Custard PR on 020 7494 6595
Rupert Walker
rupert@custardpr.com
Tel:0207 494 6596
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